NLP Software: What Is It and How It Is Used in Business

NLP is one of a number of technologies that are being used in the modern business environment, and it is proving to be one of the best methods available for boosting productivity. However, many of us who have never heard of NLP might be surprised to hear that its founder is one of the cofounders of Google. In fact, Eric Barker was responsible for the company’s founding!

NLP is also finding widespread use in areas of engineering, especially in computer-aided design and product development. The core of NLP is the theory of human beings as a social species, and this theory is based on the recognition that we all share similar cognitive and emotional processes. This makes it easy to identify and measure these processes, which then enables us to create intelligent software that is capable of identifying our needs and then providing solutions to those needs. NLP software can be used to create intelligent suggestions or guidance for business requirements, and this is where its most important features shine. For instance, when a business owner searches for a particular product on the internet, a common thought behind that search is that the product must satisfy a set of pre-defined business requirements.

How Does NLP software work?

NLP software works by enabling business owners to analyze large volumes of unstructured or structured data, using methods such as sentiment analysis. This type of analysis is used to identify what types of words people are most likely to use when searching for a particular item. For instance, if someone were looking for a particular vacuum cleaner, they might enter the search term “vacuum cleaner” into the search engine, and then the results would be a list of vacuum cleaners that meet their specified criteria. By running an analysis like this through new solutions, business owners will be able to determine what types of products are likely to be useful to them and what types of products are not. They then have the ability to make a more targeted purchase decision and avoid overspending on what could be considered unnecessary or irrelevant items. If the business owner analyzes their own data and the available NLP options, they will also be better equipped to determine which types of campaigns are profitable and which are not.

nlp software in business

Example of an NLP solution in business – customer service

Another example of an NLP solution applied in business is customer service. In many ways, customer service is similar to the process of emotion detection in data analysis. The goal of customer service is to provide a pleasant customer experience so that the customer will return and provide additional service or referral if offered. Similarly, NLP software can be used to analyze customer conversations on social media platforms such as Twitter, Linked In, Facebook, and Google+ to detect trends and anomalies regarding a particular customer, product, or service. Once the appropriate information is extracted from the conversation, it can be analyzed to reveal not only the common themes expressed by the customers but also the specifics about each individual customer.

When a business seeks to improve customer service through NLP technology, it should first consider what kind of help NLP can provide. Customer service is a complex issue that is often difficult for human beings to master. However, NLP software provides an effective way to integrate all of a business’s tools, information, and strategies for customer service and social media. By combining all of the best insights from customer service experts, social media experts, and NLP analysts, businesses will be able to leverage their unique advantage and become more effective at improving customer relations.

Analysis of unstructured data

The analysis of unstructured data can also be applied to NLP campaigns. Companies often seek to create a viral campaign that will be highly visible to millions of people. However, creating such an effort requires a great deal of time, effort, and expense. By using the analytical tools available in NLP software, a business owner will be able to quickly identify profitable themes and emerging trends in the social media landscape. This allows the entrepreneur to prioritize tasks and make informed decisions that optimize his or her company’s social media marketing results.

Similar applications exist for issues such as recruitment and retention, as well as issues in sales, management, and recruitment. As social media continues to evolve and become an increasingly important part of our daily lives, NLP technology in business will only grow more useful and valuable. When incorporating NLP solutions into business requirements, a business owner should carefully consider the ethical and legal ramifications of using the information regarding a specific person or set of individuals.


Although businesses will discover a great deal about a particular individual through NLP analytics, they should be careful not to use this data analysis to identify a specific person. There are many ethical and legal factors that must be considered before using this kind of insight to make staffing or hiring decisions. Businesses should always be careful to consult with legal counsel before deciding to pursue any of these strategies. Although many of the ethical and legal concerns centered around NLP data analysis are similar to those focused on traditional HR practices, it is important to remember that the data is not private and does not need to be kept confidential if it is necessary to make staffing decisions or otherwise legally authorized. It is still important that companies investigate NLP solutions carefully before moving forward.