As the world of branding grows and evolves, logos have become an integral part of creating a brand identity. Just as importantly, logos are now a key element in marketing. In fact, many of the principles behind branding and marketing are also applicable to logos. This is because the design of the logo can be very influential in communicating a message to potential customers. Thus, it is vital for any company to understand why is logo important.
Understand the meaning of the logo
In order to answer the question of why is logo important, it is necessary to understand the meaning of the logo. The logo is the visual representation of a brand, which has been designed by a professional in order to properly reflect the values, objectives, and reputation of the company. The logo might represent a symbol or a brand and may be either a simple or a complex drawing. In addition, it will typically have a story to tell, which makes it distinctive and memorable for both the viewer and the brand.
When you walk into a Whole Foods Market (WFM), does the logo on the produce package look like it belongs? Or does it look like just another ingredient in a long line of other organic, whole foods brands? If the first product the shopper sees does not have the “Whole Foods” logo on its label, it is likely that the particular item does not match the Whole Foods brand. This does not mean the food is substandard, but that it does not reflect the values of the brand. This is the exact opposite of what a good logo for a Whole Foods brand should do.
Invest in a professional logo design
This is the very reason why it is important to invest in a professional logo design. A logo that accurately reflects the values of a brand is important in creating a memorable image that will stick in the memory of those who see it. Furthermore, a memorable logo can easily be remembered even by those who have no connection to the brand or the products it represents. A graphic that accurately represents an important company message can easily create that initial impression and then help create a set of brand behaviors that are consistent with the values of the brand.
Use good logo principles
One way to create good logos is through the use of good logo principles. Good logo principles are simple yet effective guidelines that outline how a logo should look and what key components it contains. A good logo needs to have a simple message, as well as a logo size that is readable and eye-catching. Finally, a good logo needs to be versatile enough to be printed on a variety of print media and in a variety of sizes.
Consistent use of color
Another way to create a strong brand identity is through the consistent use of color. It is true that white can make a logo appear sleepy or unappealing. However, if the colors used in the logo compliment the brand’s values and goals, then the logo will have the power to create a brand identity that is unique to the business. Effective use of color helps establish credibility and creates a powerful visual signature.
Reliable visual design
A good logo can also be effective when it is paired with a consistent and reliable visual design. A potential customer may not always remember a business’s logo. However, when they do, they almost always look at the logo and then at the company’s website. If the website and the logo do not match up, then the potential customers will not feel strongly about associating themselves with the business. In this case, a well-designed logo paired with a visually attractive website and consistent graphics will give potential customers the sense that the business is trustworthy and reliable.
A great logo is one of the most essential parts of a business. It is important to take time to carefully plan and create a memorable logo design. It should be an asset that will help drive traffic to the company’s website. It should be able to stand out and be remembered. A memorable logo design can provide a powerful sense of identity and credibility and can be a crucial tool in the branding process.